WebSep 30, 2024 · Be very clear what you want to achieve for your product by running a trail and consequently, be clear about the type of trialist you want to recruit. If your product is fairly complex and early on -- as was our case -- you should be targeting early adopters who are comfortable with technology and giving constructive feedback. A few years ago I was working on a technically complicated mobile voice application -- first-time use case, a lot of dependencies, early-stage technology, etc. We … See more We promoted the product internally and drummed up a lot of interest. Around 1500 people signed up to use the application across different teams. We developed … See more Be very clear what you want to achieve for your product by running a trail and consequently, be clear about the type of trialist you want to recruit. If your product is … See more
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